Greater Moncton Real Estate and Community News

Oct. 11, 2021

How to Market Your Real Estate Listings ?

How do you get the best deal out of your property from a first time home buyer? It is an intriguing question for any seller who wants to get the best pricing by selling their property. It is obvious that hiring a real estate agent is definitely going to help. However, you must be sure on what strategies they are going to implement to boost the property value. 

In this post, we are going to highlight 9 major ways that you can employ to market your property listings and boost their market value. 

So without further ado, let’s begin.

Include Details in Your Listing 

In real estate, MLS property listing details present a significant part of the property’s information. The listing details specify the property address, list price, number of bedrooms and bathrooms, total living area in square feet.

The Listing Details section should provide all the relevant information about the property in one place. This will make it easy for viewers to know everything they need to know about a house before they schedule a viewing appointment.

Dive into Content Marketing 

Content marketing has evolved over the years and is now becoming one of the leading ways to generate real estate leads. It’s important for real estate agents to keep up with industry trends and to make sure that they are utilizing all of the latest tactics in order to maximize their chances of success.

The following content marketing tips will help real estate agents develop a successful content marketing campaign.

Market yourself as an expert: The best way to convince prospective clients is by providing them with valuable information about your services and showing how you can help them achieve their goals. Your blog should be filled with articles about how you can make buying or selling a home much easier, more affordable, or even more profitable.

Keyword Optimization for Property Listing 

In this section, we will discuss the use cases of keyword optimization for property listings. In this day and age, people prefer to search for property on the web instead of going through the newspaper.

An important step in optimizing your property listing is to make sure that it has a title, description, and location keywords. The description should be detailed and include pictures that you can upload to make your listing stand out.

There are many tools and apps available to help you with optimizing your property listings such as Google search ad planner, SEMrush, and Moz.

The aim of keyword optimization is to increase the likelihood that a user will find your webpage when searching for related keywords on Google or other search engines like Bing or Yahoo. Keyword optimization is also readily used in real estate blogging, which is also becoming an important part of lead generation these days. 

Custom Landing Pages 

Custom landing pages for property listings are the most effective way to get your message across to potential buyers. You can customize the design, copy, and layout of these pages in order to convey your brand’s personality and highlight the unique features of your property.

A well-designed custom landing page can be the difference between getting a potential customer’s attention or not. The design can be simple or complex, depending on what you want to achieve with it. There are multiple ways you can customize them too - for example by including photos of the property, testimonials from previous customers, or an interactive map so that visitors have a better idea of where they would be moving if they purchase it.

HIgh-Quality Images 

Listing pictures are the first thing that potential buyers see before they come to your property. It is crucial to make it stand out by providing high-quality pictures.

The quality of images can determine whether an individual is interested in viewing the property or not. It's also important to ensure that the listing pictures are vibrant, colorful, and engaging for attracting people on social media.

A picture paints a thousand words. If you want your listings to stand out, you need to make sure that your pictures are of high quality and attract attention with their vibrant colors and engaging content. Here are some tips to get you started. 

Feature important listing on the first page

The first page is the most important page on your website. You want to make sure that people see your best property listing on the first page, but you also want them to see your other listings as well.

You can do this by putting each one on a separate tab and designating a tab for each type of property like apartments, condos, and single-family homes. This will make it easier for people to find what they’re looking for and prevent any confusion about what they should click on.

Video Marketing for Property Listings

Some of the most common types of videos used for property listing are:

  • Walkthrough Videos - these provide a better understanding of the lifestyle and environment through visuals. They usually last 2-5 minutes long.
  • Tour or Virtual Tour Videos
  • 360 Video - these are usually created in collaboration with real estate professionals, architects, developers, interior designers, landscape architects, or other experts in relevant fields. These videos are mostly used in the process of selling condos
  • Drone Video - this is a way to capture high-quality footage that can be explored in detail on a computer screen or mobile device.

Social Media Marketing for Listings 

Social media marketing is an important aspect of the modern world. It has changed the way people communicate, how they search for information and their expectations of customer service. With social media marketing for property listings, you can effectively reach your audience at large.

There are many benefits to social media marketing for property listings. You can use it to provide additional information about your properties, share updates on new developments in the industry, and much more. Social media helps you connect with potential leads who may not have been aware of your brand before as well as those who are looking at buying a new home in your area.

Google Ads to Market Listings

This section will discuss how Google ads are being used to successfully market properties, the advantages of marketing with Google ads, and what this means for the future of real estate.

Google Adwords is a popular marketing platform for real estate listings. It allows agencies to create customized advertisements that target specific people who are actively searching for homes. Agencies can choose which keywords they want their ad to appear on based on the budget they have set aside, where they want their ad to show up in Google Search results, and how much they are willing to spend per click.

Google Ads provides an easy way for agents to reach potential home buyers without having any knowledge of SEO or SEM/SEA marketing tactics. The benefits include cost-efficiency, unlimited keyword targeting options, and having access to analytics data.

Posted in Selling Your Home
April 19, 2021

Everything about property taxes in New Jersey

 

Like most states in the US, New Jersey charges property taxes too. Irrespective of the fact you own a residential property or commercial, taxes are levied on both property types across all counties in New Jersey. It is important to understand property taxes as they are an important part of closing costs and appear in the ALTA statement as well.  

Generally, property Tax payments in NJ are mailed once a year in July that contains 4 quarterly payments that are due on February 1, May 1, August 1, and November 1. 

Property Tax rates across counties in New Jersey:

Property taxes are paid as a percentage of the total value of the property owned. In New Jersey, property taxes are relatively higher and come to 2.27% of the value of the property with some variations from one county to another. Here is the list of the median values of property taxes. 

 

County Median Annual Tax Tax Rate
Atlantic $6,088 2.79%
Bergen $10,000+ 2.18% (approx.)
Burlington $6,730 2.72%
Camden $6,770 3.46%
Cape May $4,472 1.51%
Cumberland $4,379 2.69%
Essex $10,000+ 2.68% (approx.)
Gloucester $6,767 3.12%
Hudson $8,395 2.31%
Hunterdon $9,384 2.33%
Mercer $7,487 2.63%
Middlesex $8,050 2.39%
Monmouth $8,450 2.07%
Morris $9,595 2.14%
Ocean $5,599 2.05%
Passaic $9,722 2.89%
Salem $5,588 3.02%
Somerset $9,260 2.20%
Sussex $7,237 2.72%
Union $9,788 2.74%
Warren $7,058 2.71%

How to calculate property taxes in New Jersey?

Calculating the property tax for any county in New Jersey is easy. Simply use the following formula

Total property tax payable = (Property Value* rate of tax for the county)

                                           ------------------------------------------------

                                                                      100

It is necessary to pay property taxes in New Jersey?

Yes. In fact, there is a separate item in the mortgage statement, if you are paying one already. If you have no mortgage, then you can also pay online using your debit or credit card.  

Are there any exemptions for property tax in New Jersey?

Yes, there are multiple conditions in New Jersey that allow exemptions property tax exemptions. These are:

  • Property Tax Deduction is provided for Veterans or Surviving Spouses
  • NJ state law also provides exemptions for senior citizens and disabled individuals. 
  • 100% exemptions for disabled veterans or their surviving spouses.  
  • Homestead exemptions for property owners 
  • Tax abatement for properties built on an urban enterprise zone.  

How to find property tax records for New Jersey?

Finding property tax information for New Jersey is very easy as it is for other states. There are many websites where you can enter the property details and county to find the details. propertyshark.com is a reliable site that allows you to search tax details for properties across New Jersey. 

 

Posted in Selling Your Home
April 9, 2021

Closing Costs in New Jersey

 

Closing costs are an itemized list of expenses such as transfer taxes, title insurance costs, deed recording fees, and much more to prep the property for sale, approve the mortgage and transfer the ownership from the seller to the buyer. 

Both buyer and seller have their own share of closing costs that they incur to facilitate the transaction mutually. While closing costs are normatively divided between the seller and the buyer, a lot of times, parties can negotiate that can change the final amount or the net proceeds that the seller receives after the transaction. 

What is the average closing cost in New Jersey?

On average, the closing cost in New Jersey is around 2-3% of the total sale price of the property. That means a $300,000 property will cost around $6000-$9000 in closing costs. 

What are the numerous closing costs in New Jersey?

Closing costs represented as an itemized list of costs may have a total of 15-16 cost items. While a lot of them are paid by the buyer, the seller also contributes by paying a significant share. Here is the list of closing costs paid by the buyer. 

Closing costs paid by Sellers in New Jersey

Following are the closing costs paid by the seller in New Jersey.

Commission for the agent. Commission for the agent is around 6% of the total value of the property. This is the most expensive closing cost component shared between both parties. Hence, the seller pays around 2.5% of the total commission.

Proration. Property taxes are paid as the prorated amount. The seller is supposed to pay the taxes till the time they own the property. For example, if the seller is going out on 30th October, they are going to pay taxes for the first 10 months. The buyer then pays taxes for the remaining two months. Hence, closing at the end of the year is going to cost more in the prorated tax amount.

HOA Fees. The HOA fee is the fee charged by the homeowners’ association for maintenance purposes. It is important for the seller to clear this before they leave the property. 

Outstanding Utility Bills. Before you can sell the property, you should make sure to clear all dues and outstanding utility bills. 

Title Insurance. The title insurance protects the owners and the lenders with the help of the owner’s and lender’s policy respectively. Title insurance amounts to a significant closing amount in New Jersey. You can use this New Jersey title insurance rate calculator to calculate the price for your policy. 

Title Search. A title search is a process of searching through the records in the county office to establish the owner of the property and make sure that the property is free from liens or any disputes. 

Municipal Lien Search. This is to make sure that the property does have code violations, sewer or water balances, etc. 

Closing costs paid by the Buyer in New Jersey

Following are the closing costs paid by the buyer in New Jersey

Home Inspection. The home inspection is initiated by the lender on the buyer’s behalf to make sure that the property is alright and won’t need hefty repairs after purchase. 

Home Appraisal. A home appraisal is done to ascertain the market value of the property for loan origination. The home appraisal fee is also paid by the buyer in New Jersey. 

Survey Fee. Surveys could be ordered by the lender in order to make sure that the property does not have any encroachment that could lead to a dispute in the future with the neighbors. The buyer pays the survey fees in New Jersey. 

Credit Report. The lender needs this report to grant a mortgage to the buyer. Generating the credit report costs in the amount that is paid by the buyer in New Jersey. 

Underwriting Fee. If the buyer is purchasing with a loan, the underwriting fees will apply. It is also called loan application fees or origination fees interchangeably. 

Transfer Taxes. It is the tax collected by the state when the property is transferred from the seller to the buyer. 

Recording Fee. After the deal is done and papers are signed, the new deed is made and recorded in the county records. This is called recording the deed and comes with a fee called recording fees.  

Hope you found our post insightful and helpful. Tuned in for more posts in the future. 

Posted in Selling Your Home
April 8, 2021

To 5 Property Appraisers in Moncton

A property appraisal is one of the crucial steps that determine the financial worth of the property. A property appraiser can unearth a number of things that can potentially change the financial value of the property to a great degree and hence the closing costs as well.

Obviously, appraisers are important but there are a lot of them out there. Even Moncton there are many companies, who either appraise properties full-time or provide a mix of similar services. So the question is, how do you choose the right appraiser? This is what we are going to answer in this blog. 

In this post, we will give you a curated list of property appraisers around Moncton. If you are stationed in Moncton or hunting for a property in the nearby areas then this list is going to be useful for you. 

We will list a total of 5 appraisers in Moncton, highlight their services, and provide contact details for you to quickly evaluate and contact them. So, let’s get started. 

Atlantic Realty Advisors

Atlantic Realty advisors or Babineau appraisals, as they are popularly known, is a famous name amongst the list of appraisers in Moncton. Babineau provides appraisal services for financial institutions, insurance companies, government agencies, and the general public.

  • Free Resources and Quotes - no
  • Experience - -
  • Breadth of Services - appraisal only
  • Phone - (506) 856-8686
  • Email - info@ara.ca 

Resurgo Appraisals 

Resurgo Appraisals is a popular name when it comes to appraising properties around Moncton rea with a good rapport among underwriters. 

You can directly book an appointment to order an appraisal, using their online form in no time. 

  • Free Resources and Quotes - no
  • Experience - since 2015
  • Breadth of Services - no
  • Phone - (506) 384 3957
  • Email - -  

Mari-Tech

Mari-Tech has been appraising properties in Moncton for many years now. 

The company specializes in properties around Moncton with specialized skills in residential properties. 

One of the best things about Mari-Tech website is the file upload option. It allows you to submit the documents online and create an order in no time. 

  • Free Resources and Quotes - No
  • Experience - -
  • Breadth of Services - No
  • Phone - (506) 852-4184 
  • Email - 

Service New Brunswick

Service New Brunswick provides property appraisals in Moncton and specializes in residential properties. They have been appraising properties in the province and very active in the Moncton region. 

The company also provides an additional breadth of services besides appraising properties that comes in handy when dealing with the most common issues with properties such as probate settlement and court testimony.

  • Free Resources and Quotes - No
  • Experience - Since 1990
  • Breadth of Services - Yes
  • Phone - - 
  • Online Form - https://www2.gnb.ca/content/gnb/en/contacts.html 

CBRE

CBRE is a popular name in Moncton when it comes to property appraisal. The company evaluates properties across the town and provides a host of services from property evaluation to property management and much more. 

One of the best things about CBREl is the breadth of services it provides besides appraising properties which are effective while dealing with common property-related issues. 

  • Free Resources and Quotes - Yes
  • Experience - 100+ years
  • Breadth of Services - Yes
  • Phone - +1 416 362 2244 
  • Email - -

Hope you found the information useful. Keep an eye out for the latest listings on our website and stay updated.

Posted in Selling Your Home
March 25, 2021

Remote Online Notarization in Florida

If you are buying a property in Florida and aware of closing costs in Florida for your property, the next step is to finalize the deal. This is where you begin the closing process. 

Closing is the final step in the home buying process and often a crucial one. This is when all parties come together at the same place and sign the deal. The covid pandemic gave closings a serious blow and this is when the remote online notarization emerged as an essential service across all counties in Florida. 

 

What is Remote Online Notarization?

Remote online notarization (RON) is the process of notarizing documents electronically. During the closing process, the title company facilitates the RON where all parties including buyers, sellers, their respective agents, attorney, and other parties sitting at different physical locations come together to express consent and legally transfer the ownership of the property. 

The attorney applies the digital seal on the new deed and this is when the transaction is considered to be complete. 

With the advent of eClosings, RON is gaining country-wide acceptance and Floria is also one of the states that have legalized electronic signatures and RON.

 

Remote Online Notarization in Florida 

Electronic Signatures are legal in the state of Florida which makes RON legal as well. Like many states, Florida has also passed the ESIGN and UETA acts that make electronic signatures legal and valid. 

These acts demand a total of 4 prerequisites for technology vendors and title companies for the notarized documents to be legal in Florida. These are:

  • Users should express an intent to sign the documents electronically.
  • Parties should express their mutual consent to do business electronically with an option to opt out. 
  • Clear signature association where signed documents are sent to every party with information such as IP address, the identity of the signing party, date, etc. 
  • Record retention and retrieval, as electronically signed documents, can only be valid if reproduced when required. 

 

Requirements for Remote Online Notary in Florida

There is a list of tools and procedures required for remote online notarization. The title company or the legal firm that has undertaken the process is responsible for running this checklist and making sure that all boxes are ticked. 

They make sure to:

  • Provide the required hardware such as the desktop, video conferencing software, access to electronic signature apps to the parties to conduct the process. 
  • Explain the parties about the documents they are singing. Get the consent of the parties before the process begins
  • Set up session recording
  • Verify user’s identity and credentials
  • Store the digital documents in PDF and AV formats

 

How to become an online notary in Florida?

Since 1st Jan 2020 Florida Statute sections 117.201 to 117.305 have come into effect. These provisions allow notaries across counties in Florida to perform RON after they have taken a training program. 

The sections also state some requirements to legally conduct online notarization in Florida. These are:

  • The individual must be an active notary public. 
  • Should register with a third party vendor to provide technical support required to become an online notary. This should be done prior to registering to become an online notary.
  • Should complete a 2 hour course on remote online notarization and receive a certification for registration
  • Pay the registration fee of $10 for the state of Florida. 
  • Obtain a notary bond of $25,000. 

 

Benefits of remote online notarization

There are many benefits of remote online notarization. These are:

Safety. One cannot simply change or manipulate the details including the notary seal or signatures of a digital document unlike a physical one. In the current times, RON’s ability to provide social distancing during the closing process also adds to its 

Great Client Experience. RON saves the hassle for buyers and sellers to travel or mail physical copies of documents. This adds to their positive experience. 

Cost Effective. RON saves cost during title search and redoing physical documents and the paperwork needed in general. It also saves costs for the clients, they otherwise incur in mailing the documents. 

Remote online notarizations are going to become a norm in the future. If you are a registered notary in Florida and thinking about remote notarization, this may be the right time to add that to your list of services.   

 

Posted in Selling Your Home
July 31, 2017

Curious About Local Real Estate?

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Curious about local real estate? So are we! Every month we review trends in our real estate market and consider the number of homes on the market in each price tier, the amount of time particular homes have been listed for sale, specific neighborhood trends, the median price and square footage of each home sold and so much more. We’d love to invite you to do the same!

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You can sign up here to receive your own market report, delivered as often as you like! It contains current information on pending, active and just sold properties so you can see actual homes in your neighborhood. You can review your area on a larger scale, as well, by refining your search to include properties across the city or county. As you notice price and size trends, please contact us for clarification or to have any questions answered.

We can definitely fill you in on details that are not listed on the report and help you determine the best home for you. If you are wondering if now is the time to sell, please try out our INSTANT home value tool. You’ll get an estimate on the value of your property in today’s market. Either way, we hope to hear from you soon as you get to know our neighborhoods and local real estate market better.

Posted in Market Updates